HOW TO MEASURE
Twelve measurements, a shirt that fits
Measure once: we keep your values for every future order. A tape measure, ten minutes, and an advisor who checks everything before production starts.
THREE METHODS
Pick the one that suits you.
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01
Your body
Measure directly on the body: neck, chest, waist, hips. This is the most accurate method. Allow ten minutes with a soft tape measure and, ideally, a second pair of hands.
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02
A shirt laid flat
Own a shirt that fits you perfectly? Lay it flat and take twelve measurements. We reproduce its cut in the fabric of your choice.
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03
Standard size
In a hurry? Pick a size from XS to 3XL. We start from our blocks and an advisor refines them with you by phone before production.
BEFORE YOU START
Four rules that prevent mistakes.
Most measurement errors come down to these four points. Two minutes of reading will save you an alteration.
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01
Don't pull tight
The tape should touch the body without compressing it. You should be able to slide one finger underneath. We add the necessary ease ourselves.
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02
Keep it level
The tape must stay parallel to the floor all the way round. In front of a mirror, check it isn't riding up at the back.
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03
Measure over a thin t-shirt
Not over a jumper, not bare-chested. A light t-shirt gives the value closest to how the shirt will actually be worn.
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04
Write it in centimetres
One decimal is enough (e.g. 41.5). If you're between two values, take the larger one and mention it to your advisor.
VIDEO HELP
Every measurement in thirty seconds.
Our videos show the exact gesture for each body measurement. Click to play — they open full screen.
Neck
Tape at the base of the neck, where the collar sits. Leave one finger of ease.
Chest
At the fullest point, under the arms, tape level across the back.
Waist
At navel height, without holding your stomach in or pulling tight.
Hips
At the fullest point of the hips, feet together.
SHIRT-ON-TABLE METHOD
Taking measurements from an existing shirt.
Button the shirt, lay it perfectly flat on a table, then follow these twelve readings.
Collar
Collar flat, from the button to the middle of the buttonhole.
Chest
Shirt buttoned and flat, from one underarm seam to the other.
Waist
At mid-height of the shirt, from one side seam to the other.
Hem
At the bottom edge, from one seam to the other.
Shoulders
From one shoulder seam to the other, across the collar.
Back width
15 cm below the collar, from one armhole seam to the other.
Armhole depth
From the shoulder tip down to the underarm seam.
Bicep width
28 cm from the shoulder, width of the sleeve laid flat.
Back length
From the base of the collar to the bottom edge.
Wrist circumference
Cuff closed, measure the full circumference.
Sleeve length
From the shoulder seam to the end of the cuff.
NOT SURE?
Call us. We check. We adjust.
An advisor contacts you before every production run to validate your measurements. And if the shirt doesn't hang as expected, alterations are covered.
Start my shirt